Display interaction technology uses various intensities, wavelengths (i.e., colors), and other characteristics of light to form different types of visual information. It matches human psychological and physiological characteristics to deliver information in one of the most mainstream methods of interaction.

The display interaction chip industry encompasses a vast multi-billion-dollar market involving 3.5 billion display screens and spanning five major sectors (home, city, personal, office, and vehicular) across more than 30 categories (commercial displays, AR, wearables, projectors, control centers, etc.).

HiSilicon's display interaction sector builds on 20 years of deep technological cultivation in the fields of security, media, and vision. It has achieved commercial success in high-end large-screen TCON/Driver domains with products like 4K/8K, 144/165Hz, and 115-inch/98-inch displays, and has also made strides in the small screen DDIC area, used in industry-leading flagship smartphone series. Furthermore, it has proactively laid out plans for silicon-based Micro LED micro-display products, 8bit, small volume, and low-power consumption products, becoming the go-to solution for the mass-market launch of lightweight AR glasses.